Pride Of Authorship

I write a lot of ads.

Some of them aren't ads as most people think of such things. They're direct mail pieces, or emails, or web banners, or web pages, or infographics, or articles (aka content), or brochures, or something else that isn't popping to mind.

I treat each one as crucial.

I take care to craft copy that makes sense, fits the "brand voice" and flows in a way that should interrupt, inform and induce action with the audience.

I am careful with the construction of the words, the flow of the thoughts and the point I'm trying to make.

I am not, however, the sort of copywriter who treats his work as inviolate.

If there are suggestions to improve it, make them. They might be better than what I had written.

What you shouldn't do is rewrite my work and pass it off as mine.

If you rewrite it, own it.

Then deal with the consequences of crappy copy.